What AI Tool Is Better Than Jasper? 13 Alternatives We Tested in 2026

Looking for a better AI tool than Jasper? We tested 13 Jasper AI alternatives and ranked them by price, features, and output quality. Here’s what actually works (and what doesn’t)

Jasper is a good AI tool for writing, and in fact I was first shown how it works a few years, by a friend who goes by the name Jasper,

but it’s not the only option, and it’s definitely not the best option for everyone. Since 2022,  dozens of AI writing tools have been in the market and have launched, many of them cheaper, more flexible, or better suited to specific content needs.

I’ve spent the last few weeks testing Jasper against 13 of its top competitors. I compared pricing, output quality, SEO capabilities, brand voice consistency, and real-world usability across blog posts, ad copy, social media, and long-form content.

This guide breaks down what each tool does well, where it falls short, and when it makes sense to switch. If you’re paying for Jasper and want to know if there’s a better alternative, keep reading.

The Problem: Why Jasper Users Start Looking for Alternatives

Jasper is one of the most popular AI writing tools on the market. It’s been around since 2021 (originally as “Jarvis”), and it’s earned its reputation for clean output, extensive templates, and beginner-friendly design.

But if you’ve been using Jasper for more than a few months, you’ve probably hit friction somewhere:

1. The price is steep.

$59/month for one seat. $125/month for a team of three. If you’re managing five clients, that’s $245–$625/month just for AI writing.

For agencies, freelancers, or small teams, that’s a lot of money, especially when cheaper tools (or even free tools like ChatGPT) exist.

2. The output can feel generic.

Jasper is fast, but it’s not always thoughtful. If you’re writing about niche topics, technical subjects, or content that requires nuance, Jasper’s output often feels formulaic.

Users on G2 and Capterra frequently mentioned something in the lines of:

“Jasper can be a bit cookie-cutter if you don’t know how to work with it. It can sometimes make the content sound very generic.” – G2 review

3. Fact-checking is mandatory.

Jasper doesn’t fact-check. It generates content based on patterns in its training data, which means it can (and does) fabricate stats, dates, and details.

This is because of the model it’s running on (GPT) 

“Jasper uses incorrect facts. You’ll need to thoroughly fact-check your content to ensure you are not stating something untrue.” – G2 review

If you’re writing about anything time-sensitive, regulated, or data-heavy, you’re gonna be doing a lot of manual fact-checking.

4. The 3,000 character lookback limit kills long-form content.

Jasper only “remembers” the last 3,000 characters of your document. If you’re writing a 5,000-word blog post, it forgets earlier sections as you write, which means your conclusion might contradict your intro.

And I’ve run into the same issues using ChatGPT for writing, and I know how bad it feels. 

5. No SEO tools built in.

Jasper doesn’t offer keyword research, content briefs, or optimization suggestions. 

If you want SEO-friendly content, you need to integrate with Surfer SEO (which costs extra) or use a third-party tool.

“The weakest part of Jasper is that it does not have any built-in features for optimizing content for SEO.” – G2 review

6. Limited flexibility.

Jasper uses GPT models, which are powerful, but you’re locked into one AI engine. If you want Claude’s in-depth writing style, Gemini’s fresh angles, or Grok’s high energy conversational tone, you’re out of luck.

And if you’re managing multiple clients with different brand voices, Jasper’s Brand Voice feature helps, but switching between them isn’t seamless.

What People Mean When They Ask “What AI Tool Is Better Than Jasper?”

When someone searches “what AI tool is better than Jasper,” they’re really asking one (or more) of these questions:

• “Is there a cheaper tool than Jasper with similar features?”
• “Is there a tool with better output quality than Jasper?”
• “Is there a tool that remembers my brand voice better than Jasper?”
• “Is there a tool with multi-model access so I’m not locked into GPT?”

The answer depends on what you need.

If you’re looking for a budget-friendly alternative, tools like Rytr ($7.50/mo) or Writesonic ($16/mo) offer comparable features at a fraction of the price.

If you need thoughtful, ethical content, Claude ($18/mo) is a better choice, though it has rate limits that can block you mid-project.

If you want multi-model access (the ability to switch between GPT, Claude, Gemini, and Grok mid-conversation without losing context), OpenCraft AI ($25/mo) is the only tool that offers that.

Let’s break down the alternatives.

Quick Comparison: Jasper vs. Top 13 Alternatives

The Alternatives: What’s Actually Better Than Jasper (and What’s Not)

1. OpenCraft AI – Best alternative to Jasper

Price: $25/mo (Professional), free tier available
Best for: Managing multiple clients, multi-model flexibility, no rate limits
Weak at: Pre-built templates (requires prompting, though we’re releasing a prompting playbook soon)

OpenCraft AI is the only tool that gives you access to GPT, Claude, Gemini, Grok, and other mainstream models in one platform, with persistent memory across all of them.

What OpenCraft AI does better than Jasper:

• Multi-model access: Switch between GPT (speed), Claude (ethics), Gemini (fresh angles), and Grok (conversational tone) mid-conversation without losing context
• Persistent memory: Set up unlimited custom instructions that stick across every session and every model (no re-explaining brand voice)
• No rate limits: Work when you need to, not when the AI lets you
• No character lookback limit: Jasper forgets after 3,000 characters, OpenCraft AI doesn’t
• Cheaper for teams: $25/mo vs. $125/mo for Jasper Pro

What Jasper does better:

• Pre-built marketing templates (Jasper has 50+, OpenCraft requires prompting, though we’re releasing a prompting playbook soon)
• Surfer SEO integration (Jasper integrates natively, OpenCraft requires manual SEO checks)
• Easier for complete beginners (fill-in-the-blank templates vs. prompting)

When to choose OpenCraft AI over Jasper:

• You’re managing multiple clients (persistent memory lets you switch between brand voices instantly)
• You want Claude’s depth + GPT’s speed + Gemini’s fresh angles in one tool
• You’re tired of hitting rate limits mid-project
• You want Jasper’s memory + ChatGPT’s flexibility + Claude’s thoughtfulness, without paying $125/mo

When to stick with Jasper:

• You’re a complete beginner who doesn’t want to learn prompting (though templates only get you so far, and if you want to make the most out of any AI tool, you need to understand prompting principles, as explained in this guide)
• You need Surfer SEO integration and don’t mind paying $125/mo

Try OpenCraft AI free and see the difference in your first session.

2. Claude – Best for Thoughtful, Ethical Content

Price: $18/mo (Pro), $25/mo (Team)
Best for: Nuanced writing, ethical guardrails, conversational brainstorming
Weak at: Rate limits, speed

Claude, built by Anthropic, is designed for thoughtful, ethical AI. It’s less likely to fabricate information, and it excels at nuanced, complex writing.

What Claude does better than Jasper:

• Stronger ethical guardrails (Constitutional AI reduces hallucinations and harmful content)
• More thoughtful responses (less formulaic, more human)
• Better for brainstorming (excels in back-and-forth conversations)

What Jasper does better:

• No rate limits (Claude hits 45 messages per 5 hours, even on Pro)
• Marketing templates (Jasper has 50+, Claude requires prompting)
• Faster output (Claude is slower, more deliberate)

When to choose Claude over Jasper:

• You’re writing for regulated industries (finance, healthcare, legal)
• You need thoughtful, ethical content and don’t mind slower responses
• You’re on a budget ($18/mo vs. $59/mo)

When to stick with Jasper:

• You need fast, high-volume output
• You hit rate limits often (Claude blocks you after 45 messages in 5 hours)

Read the full comparison: Jasper vs Claude: Which AI Tool Is Best for Marketing Teams?

3. ChatGPT

Price: $20/mo (Plus), free tier available
Best for: Versatility, brainstorming, multi-format content
Weak at: Persistent brand voice, team collaboration

ChatGPT is the most flexible AI writing tool on the market. It handles everything from blog posts and emails to data analysis and coding.

What ChatGPT does better than Jasper:

• Cheaper: $20/mo vs. $59/mo
• More versatile: Handles data analysis, image generation, web browsing, and more
• Custom GPTs: Build your own AI assistant trained on your brand voice
• Faster access to new models: OpenAI releases updates to ChatGPT first

What Jasper does better:

• Pre-built marketing templates (Jasper has 50+, ChatGPT requires prompting)
• Brand voice that sticks (Jasper’s Brand Voice feature vs. ChatGPT’s limited Custom Instructions)

When to choose ChatGPT over Jasper:

• You need a tool that does more than just writing (data analysis, image generation, web browsing)
• You’re comfortable prompting and don’t need fill-in-the-blank templates
• You’re on a budget ($20/mo vs. $59/mo)

When to stick with Jasper:

• You’re a complete beginner who doesn’t want to learn prompting
• You need Jasper’s Surfer SEO integration

Read the full comparison: Jasper vs ChatGPT: Which AI Tool Should You Pay For?

4. Copy.ai

Price: $49/mo, free plan available
Best for: Social media, email campaigns, ad copy
Weak at: Long-form content, flexibility

Copy.ai is built specifically for marketers who need to churn out high-volume copy fast: Facebook ads, email subject lines, product descriptions, social media captions.

What Copy.ai does better than Jasper:

• AI-powered workflows for marketing, sales, and GTM teams
• Infobase for storing brand voice and product details
• 25+ languages

What Jasper does better:

• Long-form content (Jasper handles 3,000-word blogs better than Copy.ai)
• More polished output (Copy.ai can feel rushed)

When to choose Copy.ai over Jasper:

• You need high-volume short-form copy (ads, emails, social posts)
• You’re managing marketing workflows across teams

When to stick with Jasper:

• You need long-form content (blogs, whitepapers, case studies)

5. Writesonic

Price: $16/mo, free plan available
Best for: SEO content, blog posts, multilingual writing
Weak at: Depth (can feel formulaic)

Writesonic is one of the cheapest AI writing tools that still delivers quality. It’s built for SEO, with keyword research, content briefs, and optimization tools baked in.

What Writesonic does better than Jasper:

• Cheaper ($16/mo vs. $59/mo)
• Built-in SEO tools (Jasper requires Surfer SEO integration)
• Fact-checked content (Writesonic integrates real-time data, Jasper doesn’t)

What Jasper does better:

• More polished output (Writesonic can feel template-heavy)
• Better brand voice control (Jasper’s Brand Voice feature is more robust)

When to choose Writesonic over Jasper:

• You’re on a budget and need SEO-optimized blogs
• You want built-in keyword research and optimization

When to stick with Jasper:

• You need more polished, less formulaic output

6. Rytr

Price: $7.50/mo, free plan available
Best for: Beginners, multilingual content, tight budgets
Weak at: Advanced customization, depth

Rytr is the cheapest AI writing tool on this list that still delivers usable content. It’s perfect for beginners or solopreneurs who need basic AI writing without breaking the bank.

What Rytr does better than Jasper:

• Cheapest option ($7.50/mo vs. $59/mo)
• 30+ languages
• 20+ tones (professional, witty, casual, etc.)

What Jasper does better:

• Higher quality output (Rytr can feel generic)
• More advanced features (Jasper has campaign organization, team collaboration, etc.)

When to choose Rytr over Jasper:

• You’re on a tight budget
• You need basic AI writing for blogs, emails, and social posts

When to stick with Jasper:

• You need polished, professional output and can afford $59/mo

7. Frase

Price: $15/mo
Best for: SEO research, content briefs, topic clusters
Weak at: AI writing (better as a research tool)

Frase is an SEO tool first, AI writer second. It excels at building content briefs, researching keywords, and analyzing top-ranking pages.

What Frase does better than Jasper:

• Built-in SEO research (Jasper requires Surfer SEO integration)
• Content briefs (Frase builds detailed outlines based on SERP analysis)

What Jasper does better:

• AI writing quality (Frase’s AI writing is weak compared to Jasper)

When to choose Frase over Jasper:

• You need SEO research and content briefs more than AI writing

When to stick with Jasper:

• You need high-quality AI writing, not just research

8. Anyword

Price: $49/mo
Best for: Ad copy, A/B testing, conversion optimization
Weak at: Long-form content

Anyword uses predictive analytics to score your copy before you publish it. It’s built for marketers who need high-converting ads, emails, and landing pages.

What Anyword does better than Jasper:

• Predictive performance scoring (tells you how well your copy will perform before you publish)
• A/B testing support (generates multiple variants for testing)

What Jasper does better:

• Long-form content (Anyword is built for short-form ads and emails)

When to choose Anyword over Jasper:

• You need ad copy optimized for conversions

When to stick with Jasper:

• You need long-form content (blogs, whitepapers, case studies)

9. Longshot AI

Price: $19/mo
Best for: Fact-checking, research-heavy content
Weak at: User experience (steep learning curve)

Longshot AI is built for accuracy. It fact-checks content with credible source verification, making it ideal for research-heavy writing.

What Longshot AI does better than Jasper:

• Fact-checking (Jasper doesn’t fact-check, Longshot does)
• Semantic SEO scoring (helps you cover all relevant subtopics)

What Jasper does better:

• Easier to use (Longshot has a steep learning curve)
• Better output quality (Longshot can feel clunky)

When to choose Longshot AI over Jasper:

• You need fact-checked content with source verification

When to stick with Jasper:

• You want a smoother user experience

10. Hypotenuse AI

Price: $29/mo
Best for: Product descriptions, e-commerce content
Weak at: Versatility (limited use cases outside e-commerce)

Hypotenuse AI is built for e-commerce teams who need to generate thousands of product descriptions at scale.

What Hypotenuse AI does better than Jasper:

• Bulk product descriptions (generates hundreds at once)
• E-commerce focus (built for Shopify, WooCommerce, etc.)

What Jasper does better:

• Versatility (Jasper handles blogs, ads, emails, etc.)

When to choose Hypotenuse AI over Jasper:

• You’re running an e-commerce store and need bulk product descriptions

When to stick with Jasper:

• You need a general-purpose AI writing tool

11. TextCortex

Price: $19.99/mo, free plan available
Best for: Browser extension, 30,000+ integrations
Weak at: Repetitive output

TextCortex works as a browser extension, meaning you can use it across 30,000+ websites and apps (Gmail, Google Docs, LinkedIn, etc.).

What TextCortex does better than Jasper:

• Browser extension (works anywhere you write)
• 30,000+ integrations

What Jasper does better:

• Higher quality output (TextCortex can feel repetitive)

When to choose TextCortex over Jasper:

• You want AI writing everywhere you work (email, docs, social media)

When to stick with Jasper:

• You need polished, non-repetitive output

12. Wordtune

Price: $6.99/mo, free plan available
Best for: Rewriting, tone adjustments, summarization
Weak at: Content generation (it’s an editor, not a generator)

Wordtune isn’t a content generator, it’s an editor. It rewrites sentences, adjusts tone, and summarizes long text.

What Wordtune does better than Jasper:

• Editing (rewrites sentences better than Jasper)
• Cheaper ($6.99/mo vs. $59/mo)

What Jasper does better:

• Content generation (Jasper writes from scratch, Wordtune edits existing text)

When to choose Wordtune over Jasper:

• You need an editor, not a content generator

When to stick with Jasper:

• You need to write content from scratch

13. Dashword

Price: $99/mo
Best for: SEO briefs, content monitoring, rank tracking
Weak at: AI writing (it’s an SEO tool, not a writing tool)

Dashword is an SEO tool, not an AI writer. It builds content briefs, tracks rankings, and monitors performance.

What Dashword does better than Jasper:

• SEO briefs (better than Jasper’s Surfer SEO integration)
• Content monitoring (tracks how your content ranks over time)

What Jasper does better:

• AI writing (Dashword doesn’t write content)

When to choose Dashword over Jasper:

• You need SEO research and briefs, not AI writing

When to stick with Jasper:

• You need AI writing, not just SEO research

Real-World Examples: When OpenCraft AI Beats Jasper (and Everything Else)

Scenario 1: You’re Writing a 5,000-Word Blog Post

Jasper: Hits the 3,000 character lookback limit, meaning it “forgets” earlier sections as you write. Your conclusion might contradict your intro.

ChatGPT: Works well if you break it into sections, but Custom Instructions don’t persist across sessions. You’re re-explaining your brand voice every time. I vividly remember writing some blog copy with ChatGPT on my way to a meeting. Was in the back seat of my Uber, and the amount of times I had to re-explain gave me motion sickness.

Claude: Works well for thoughtful, nuanced writing, but you’ll hit rate limits halfway through if you’re refining heavily. This was a really big bummer when I wrote my first ever e-book as a marketing agency owner. Was really thrilled and as I got into chapter 5, EVERYTHING came to a screeching halt. 

OpenCraft AI: Remembers the entire article structure, your brand voice, and the key points you want to hit with persistent memory (so the intro and conclusion stay aligned even in a 5,000-word piece). No context loss. No rate limits. No re-explaining.

Scenario 2: You Need Claude’s Depth + GPT’s Speed

Jasper: Only uses GPT models. If you want Claude’s ethical guardrails, you’re out of luck.

ChatGPT: Only uses GPT models. If you want Claude’s thoughtful approach, you need to switch to a different tool and lose context.

Claude: Only uses Claude models. If you need GPT’s speed for rapid-fire drafts, you’re stuck.

OpenCraft AI: Switch to Claude model mid-conversation for ethical depth with multi-model access, then switch to GPT or Gemini for faster execution. 

Why does this matter? 

Because Claude’s ethical guardrails are perfect for sensitive content (medical claims, legal disclaimers), but GPT is faster for non-sensitive sections (intro, formatting, FAQs). You get both strengths in one project. No rate limits. No re-explaining context.

Scenario 3: You’re Brainstorming Campaign Angles

Jasper: Fast execution, but less depth in brainstorming. Feels more formulaic.

ChatGPT: Great for brainstorming, but Custom Instructions don’t persist. You’re re-explaining your brand voice every session.

Claude: Great for brainstorming, but rate limits shut you down if you’re iterating heavily (45 messages per 5 hours).

OpenCraft AI: Use Claude for the initial brainstorming (depth), switch to GPT for rapid iteration (speed), switch to Gemini for a third perspective with multi-model access. Why? Because brainstorming needs diverse angles. Claude gives you thoughtful depth, GPT gives you volume, and Gemini gives you fresh ideas. Switching between them mid-session (without losing context or starting over) means you get 3X the creative input in the same amount of time. All in one session. No context loss.

Which AI Tool Is Actually Better Than Jasper?

Choose ChatGPT if:

• You need versatility (data analysis, image generation, web browsing)
• You’re comfortable prompting
• You’re on a budget ($20/mo vs. $59/mo)

Choose Claude if:

• You need thoughtful, ethical content
• You’re writing for regulated industries (finance, healthcare, legal)
• You don’t hit rate limits often

Choose Copy.ai if:

• You need high-volume short-form copy (ads, emails, social posts)

Choose Writesonic if:

• You need SEO-optimized blogs on a budget ($16/mo)

Choose Rytr if:

• You’re on a tight budget ($7.50/mo)

Choose Frase if:

• You need SEO research and content briefs more than AI writing

Choose Anyword if:

• You need ad copy optimized for conversions

Choose Longshot AI if:

• You need fact-checked content with source verification

Choose OpenCraft AI if:

• You’re tired of re-explaining your brand voice every session (persistent memory saves hours per month)
• You’re managing multiple clients (persistent memory lets you switch between brand voices instantly)
• You need multi-model access (Claude for thoughtful content, GPT for speed, Gemini for fresh angles, all in one project without losing context)
• You want no rate limits (so you work when you need to, not when the AI lets you)
• You want Jasper’s memory + ChatGPT’s flexibility + Claude’s thoughtfulness, without paying $125/mo

Choose Jasper if:

• You’re a complete beginner who doesn’t want to learn prompting (though templates only get you so far)
• You need Surfer SEO integration and don’t mind paying $125/mo
• You’ve been using Jasper for a long time and don’t feel like switching every little thing over

Stop paying $59–$125/month for a tool that only uses GPT.

OpenCraft AI gives you persistent memory (so you never re-explain brand voice), multi-model access (switch between GPT, Claude, Gemini, and Grok mid-conversation), and no rate limits (work when you need to, not when the AI lets you).

All for $25/month.

Try it free and see the difference in your first session.